shaping Web3, GenAI & Illustration
Hands-on leader designing and directing teams, systems, and products at the intersection of Web3, AI, and illustration.


shaping Web3, GenAI & Illustration
Hands-on leader designing and directing teams, systems, and products at the intersection of Web3, AI, and illustration.



I’m Liam Cross
I graduated in Fine Art, specialising in Graphic Design and Marketing, and have spent the past decade evolving from illustrator to design leader. Over the last 4 years, I’ve been the designer shaping and branding every touchpoint for a Web3 company that has raised over $1B - spanning online casinos, Web3 apps, and blockchain products. My work blends brand strategy, product design, and illustration into experiences that stand out and scale.
years
Creative journey from self-employed illustrator to design leader, combining art, design, and product direction with a strong Web3 and generative AI focus.
years
Creative journey from self-employed illustrator to design leader, combining art, design, and product direction with a strong Web3 and generative AI focus.
projects
Delivered across industries: from early illustration and branding to billion-dollar Web3 platforms, dashboards, and digital ecosystems.
projects
Delivered across industries: from early illustration and branding to billion-dollar Web3 platforms, dashboards, and digital ecosystems.

I’m Liam Cross
I graduated in Fine Art, specialising in Graphic Design and Marketing, and have spent the past decade evolving from illustrator to design leader. Over the last 4 years, I’ve been the designer shaping and branding every touchpoint for a Web3 company that has raised over $1B - spanning online casinos, Web3 apps, and blockchain products. My work blends brand strategy, product design, and illustration into experiences that stand out and scale.
years
Creative journey from self-employed illustrator to design leader, combining art, design, and product direction with a strong Web3 and generative AI focus.
years
Creative journey from self-employed illustrator to design leader, combining art, design, and product direction with a strong Web3 and generative AI focus.
projects
Delivered across industries: from early illustration and branding to billion-dollar Web3 platforms, dashboards, and digital ecosystems.
projects
Delivered across industries: from early illustration and branding to billion-dollar Web3 platforms, dashboards, and digital ecosystems.

I’m Liam Cross
I graduated in Fine Art, specialising in Graphic Design and Marketing, and have spent the past decade evolving from illustrator to design leader. Over the last 4 years, I’ve been the designer shaping and branding every touchpoint for a Web3 company that has raised over $1B - spanning online casinos, Web3 apps, and blockchain products. My work blends brand strategy, product design, and illustration into experiences that stand out and scale.
years
Creative journey from self-employed illustrator to design leader, combining art, design, and product direction with a strong Web3 and generative AI focus.
projects
Delivered across industries: from early illustration and branding to billion-dollar Web3 platforms, dashboards, and digital ecosystems.


© 2025 All right reserved
Created by Liam Cross


© 2025 All right reserved
Created by Liam Cross


© 2025 All right reserved
Created by Liam Cross